The majority of early immigrants to the United States were of European origin, who did not transfer the practice of hair removal to American society. Thus, hair removal had to be introduced, explained, and marketed to Americans in order to become a common practice.
Women didn’t shave their armpits before about 1915 because no one
ever saw that part of their body. Even the word “underarm” was considered scandalous before that time. Fashion designers started making dresses without sleeves, and an ad in Harper’s Bazaar
said that to wear the style, women first needed to attend to “the
removal of objectionable hair.”
The 1920s definition of the female body allowed for greater freedom in
fashion, but also demanded a new awareness of the physical self. In
addition to the “unveiling” of the female body, the 1920s saw the
introduction of a litany of beauty practices including the regular use
of makeup, the introduction of the bra, the practice of dieting, and
the removal of visible body hair.
Fast forward to modern times when most women see hair removal as a necessity. Most insist on removing leg hair before putting on a skirt or shorts, and balk at the thought of wearing a bathing suit without shaving or waxing the bikini line. Hair removal is considered so essential that many refuse to participate in daily activities such as exercising or going on a date if they have not paid proper attention to removing their body hair. We have come a long way in the past century!
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